The Brief
Smoothie Shakedown is a two-week program from Ann Louise Gittleman, PhD, CNS, based on her book of the same name. It builds each day around protein-rich smoothies, a simple dinner and three supporting supplements.
The site needed to make the plan feel fast and easy, explain exactly what participants eat, and connect the program to the books and supplements that support it.
What We Built
We designed and built the program website, from the homepage through the recipes, success stories and supplies.
- Program website design and build
- Copy explaining how the plan works
- Smoothie and meal recipe sections
- Supplement and supply shop calls to action
Design Decisions
A bold pink and purple palette gives the program its own identity within the Fat Flush family, with bright food photography throughout.
The homepage breaks the day into breakfast and lunch smoothies, dinner and supplements, then backs the plan up with real success stories and clear paths to get started or shop supplies.
