The Brief
Dr. Gus Spatharakis spent more than 25 years in clinical practice watching the same pattern: patients running on caffeine and willpower, depleted at the cellular level. Althion turns that experience into the All-Day Energy Protocol, a three-part liquid system made up of Thrive, Flow and Ignite.
The brand needed to launch with the credibility of a clinic and the clarity of a consumer product, with a website, store and packaging that all tell the same story.
What We Built
We built the brand from the website to the bottle, so the experience is consistent from the first click to the product on the counter.
- Brand website and WooCommerce store
- An energy quiz funnel that points visitors to the right starting point
- Packaging and label system for Thrive, Flow and Ignite
- Sales copy and page structure built around the protocol
Design Decisions
The deep navy and electric blue palette carries from the labels to every page, so the product looks the same on screen as it does in hand. Headlines pair a plain statement with a highlighted payoff, and the founder story gives the protocol a real clinician behind it.
Each formula gets its own section explaining its role in the system, followed by simple three-step directions and a full FAQ that answers the questions shoppers ask before they buy.
