The Brief
The Fat Flush Soup Diet is a short-term, soup-based program from Ann Louise Gittleman, inspired by the principles of her bestselling Fat Flush Plan. It runs as a seven-day challenge with daily guidance and community support.
The page needed to turn a seasonal challenge into an easy yes: explain how it works, make the food look delicious and get visitors to enroll before the start date.
What We Built
We designed and built the challenge landing page, from the enrollment offer to the recipes and supporting products.
- Challenge landing page design and build
- Enrollment copy and offer structure
- Recipe and daily meal plan sections
- Product tie-ins for the Fat Flush Kit and Collagen 4+
Design Decisions
Warm kitchen photography and generous food imagery do most of the selling, with a green and red palette that ties back to the Fat Flush brand.
The page explains the challenge, shows the three soups and a day at a glance, then adds supporting products with participant discount codes and a personal invitation from Ann Louise.
