Case Study

Juice Lady Cherie

Cherie Calbom, MS, CN—widely known as The Juice Lady—is a leading nutritionist, wellness educator, and bestselling author with more than four decades of experience helping people reclaim their health naturally. A pioneer in the juicing movement, she has authored over 30 books and appeared on hundreds of radio and television programs, bringing practical, science-backed nutrition strategies to a global audience. Through her teaching, writing, and media presence, Cherie has empowered millions to use whole foods and therapeutic juicing as powerful tools for detoxification, disease prevention, and vibrant living.

branding, copywriting, e-commerce, graphic design, products mockups, web design

Client

Cherie Calbom, MS, CN

Services

branding, copywriting, e-commerce, graphic design, products mockups, web design

Technology

Photoshop, WooCommerce, WordPress

Industry

Health & Wellness

The Brief

Cherie Calbom, MS, CN, known as The Juice Lady, is a nutritionist, wellness educator and bestselling author of more than 30 books, with decades of experience teaching people to use juicing and whole foods for better health.

Her brand spans books, programs, retreats, recipes, articles and an online shop. The site needed to bring all of it together under one clear, friendly brand.

What We Built

We refreshed the Juice Lady brand and built a website and WooCommerce shop that brings her books, programs, retreats and products together.

Brand refresh and website design
WooCommerce shop for juicers, books and products
Program, book and retreat showcases
Juicing 101, recipe and article hubs

Design Decisions

A bright orange accent, fresh produce photography and rounded cards keep the brand warm and energetic.

The homepage leads with Cherie herself, then moves through learning to juice, featured products, retreats, programs, books and articles, with an email signup offering a free recipe book.

Your Project

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