Case Study

New Rules for Menopause

The New Rules for Menopause Beyond campaign was created to turn expertise into enrollment. For UNI KEY Health, we built a strategic sales experience that clearly communicates the promise of renewed energy, hormonal balance, and vibrant living—without confusion or overwhelm. Through compelling copy, benefit-driven messaging, and a streamlined user journey, this page was designed to educate, inspire confidence, and convert visitors into committed program members.

copywriting, e-commerce, graphic design, products mockups, web design

Client

UNI KEY Health

Services

copywriting, e-commerce, graphic design, products mockups, web design

Technology

Photoshop, WooCommerce, WordPress

Industry

Health & Wellness

The Brief

New Rules for Menopause and Beyond is a free eight-week program from UNI KEY Health and Ann Louise Gittleman, PhD, CNS, designed to help women navigate menopause with practical, natural strategies.

The campaign needed a page that would explain the program clearly, build trust in Ann Louise’s expertise and turn visitors into enrolled members.

What We Built

We wrote, designed and built the campaign landing page and its enrollment path.

Campaign landing page design and build
Program copy and week-by-week overview
Member benefits and bonus offer sections
Enrollment calls to action throughout

Design Decisions

A bright, clean layout with UNI KEY’s blues and greens keeps the page optimistic, with relatable lifestyle photography of women in this stage of life.

The page explains the program week by week, shows what members get, introduces Ann Louise and adds a bonus eating plan offer to encourage early enrollment.

Your Project

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