The Brief
The Fat Flush Plan is Ann Louise Gittleman’s flagship nutrition and detox program, based on her New York Times bestselling book of the same name. It combines strategic nutrition, targeted supplements and detox support.
The program has four distinct phases and a lot of detail. The page needed to make the plan feel simple to start while still explaining how each phase works.
What We Built
We designed and built the program page on fatflush.com to walk visitors through the plan, phase by phase, and into the starter bundle.
- Program page design and build
- Copy explaining the four phases of the plan
- Sample daily menus for each phase
- Supplement and starter bundle calls to action
Design Decisions
Bright food photography and a fresh green palette keep a structured program feeling approachable and appetizing.
Each phase gets its own section with a short description, followed by the common causes of weight gain the plan addresses, sample menus and success stories, ending with one clear first step.
